https://www.dekut.com/World_Business/10-tips-for-integrating-email-and-social-media/ For many ecommerce merchants, email marketing remains a staple. In a recent interview with Practical eCommerce, Listrak CEO Ross Kramer said, "We just came back from Etail [trade show] this week, and from the retailers that I was talking to up there, email is driving 20 to 25 percent of their overall revenue." Kramer went on to say that only about 1 percent of overall orders was driven from social Thu, 25 Aug 2011 18:41:39 UTC en