“From a consumer standpoint, Big Blue Swim School’s four points of execution — explain, demonstrate, mimic, correct — allow our child engagement specialists to deliver an experience that actually helps kids learn how to swim,” said DeJong. “Our proprietary distance-based methodology ensures that we are measuring our students’ progress in the ways that actually matter and more quickly achieve better results. Parents are willing to invest in this because it’s a vital life skill, and they are able to rapidly see not only that their investment has paid off, but more importantly, that their children know how to keep themselves safe in and around water.”