https://www.dekut.com/World_Business/stephen-dent-marketing-%E2%80%93-discount-pricing-is-one-of-the-best-ways/ It’s may not be “innovative”, but it’s certainly effective. Be sure when offering discounted prices that your lower price point is bringing in more customers than it otherwise would. If you’re simply giving discounts to the customers you already have, it ceases to be an effective strategy for growth. Tue, 07 Oct 2014 09:36:40 UTC en