How Your Small Business Can Succeed with Email Marketing

In 2020, data showed that email marketing was significantly more effective than SEO, affiliate marketing and social media marketing. Email marketing strategies have been able to draw customers in like no other strategy, but why? 

Well unlike social media marketing, email marketing is able to not only connect with thousands of customers and prospects at a time but also build a deeper relationship with them. The strategy is personable, and that isn’t always felt through the lens of social media. 

One of the more elite email marketing services providing a personable touch is Superoffice. This CRM platform promises to help businesses achieve an increase in their revenue. Stating how for “every $1 you spend; you can expect a return on your investment of $51.” 

The platform claims this is achievable, when following one their 5 email marketing strategies. Some of which have been used by the likes of Barack Obama, Amazon and HubSpot. 

Does this sound too good to be true? 

There are countless researched-based studies touting the benefits that email marketing has on small business owners bottom lines.

How To Sift Through the Endless Email Marketing Services

Hopefully it’s becoming more clear how email marketing can help your small business succeed, but deciding which email autoresponder is right for you can be daunting.Sifting through the endless amount of email marketing services can be challenging. 

Every company wants to claim that they are the best. And since now you can see that email marketing must play a role in your company's marketing strategy choosing the right email marketing service for your business will undeniably make all the difference.

Sendinblue

Consider this email autoresponder if you want to interact and connect with your customers directly. Sendinblue is a marketing software that is active on SMS as well as email. 

This service is praised for its beautiful email building templates and is one of the fastest growing email marketing platforms in Europe today. 

It has received recognition for being incredibly easy to use, and it also offers a free marketing plan that allows you to send 300 free personalised emails per day. If you want to give the platform a permanent home, their paid plans begin at $25 a month. 

Lastly, another thing to note about #Sendinblue, is that if you are a frequented #wordpress user the platform offers an alternate SMTP bulk email marketing service. These enable automated emails to be sent from your wordpress site.

GetResponse

This email marketing company is an ideal service for small businesses. Not only does it offer simplified yet effective marketing tools, it also allows you to create your own mini campaigns. Perfect for small businesses in the creative industries. 

With a GetResponse membership only $15 a month – you can segment contacts – and send an unlimited amount of emails designed for specific groups. 

The platform also provides its users with stunning responsive forms, landing pages, autoresponders, A/B testing and unsubscribe tracking. 

If you are experiencing any difficulty with their email marketing platform you are also able to contact their helpline by phone, live chat and through email. As well as these support options, the site also has a section where you are able as a user to search through different learning materials such as videos and webinars.

MailChimp

One of the email marketing heavyweights. Not only is mailchimp one of the most popular service options in the world, but they also offer a “forever free marketing plan.” 

Their easy to navigate drop and drag email builder is just one of the things that makes them stand above the rest. This intelligent service even allows you to stay one step ahead of everyone else by setting up delivery times based on the user's time zones. 

This could undoubtedly see an increase in a business’s international sales. 

Integrating this service into your various platforms such as Shopify, ClickFunnels and Wordpress is also possible. In fact, there is a detailed guide on how to do so on their site. 

However, in spite of all of their successes, some of their strengths do seem to include a few flaws. If you are looking for optimum personalisation at no cost, then that may be an issue. Their free marketing plan only allows its user to send up to 12,000 emails to 2,000 subscribers, minus the personalised delivery time setting

Drip

A Mailchimp rival, Drip provides its users with seamless integration for all website builders, catering to e-commerce, bloggers and digital marketers. 

Drip, although pricier than the above services, stands out when it comes to competition. For the price of $49 a month, users get to utilise all of the platform’s features – including split testing – and smart email segmenting. 

Their visual workflow builder is really what sets them apart though, with this tool working along with the rest of the features will ensure maximum sales. 

Similar to GetResponse you can also receive support when needed via live chat and webinars.

Drip is an ideal platform for e-commerce owners to maximise their visibility and sales. According to wpbeginner.com Drip’s ecommerce attribution feature allows them to see how much revenue they generate from each marketing campaign.

Final Thoughts and What Businesses Are Most Likely To Benefit from Email Marketing Campaigns, Services and Strategies

Small Businesses

Traditional marketing campaigns are expensive and unpredictable. Small businesses need to ensure that what they are spending their pennies on is going to result in them making a profit.

Start Ups

Similar to small businesses, start-ups will be especially in need of increasing their online visibility to audiences that may turn into reliable customers and supporters. Including an email marketing strategy in their marketing plan will likely improve their ongoing sustainable revenue.  

Marketing and Advertising Agencies

Businesses that fit this category and operate on various media platforms, would definitely benefit from existing on an extra platform. This could remind already engaged audiences of any new products or services a business is offering. 

Conclusion

By now you should be able to see the vast benefits email marketing can have on your small business. It can be cumbersome to begin, but that’s the case with anything you are trying for the first time. 

Be patient. Do your own research. Then start watching tutorial videos on email best practices. Before you know it, you’ll be a pro and will look back thinking email marketing was a brilliant strategy you implemented for your small business.