Ask the question: “What companies have had the biggest influence on experience design and interaction design?” You’ll probably hear the same names over and over: Apple, Microsoft, Xerox, Braun, Disney, etc. But there’s one company that rarely gets mentioned, even though it should be near the top of everyone’s list: Nintendo.
Nintendo and its brilliant game designer, Shigeru Miyamoto, have introduced several experience and product design elements that we employ every day, whether we realize it or not.
From introducing narrative structure in game design to launching hardware that revolutionized interface, Miyamoto’s influence is undeniable.
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