Established in 1984, Paulsons is an ethnic womenswear brand that embarked with the philosophy of "celebrating womanhood". It encapsulates the best of both worlds; contemporary designs and traditional craftsmanship.

Catering to the innate desires of a modern woman the brand now has two flagship stores in the country with a thriving e-commerce presence. The goal is to consistently serve the patrons with elegant and high-quality products. The finest fabrics from Chanderi, Maheshwari, and Banaras and rich crafts like hand block-print, Ajrak, chikankari, kantha, and various embroideries combined together to design enviable collections. Their product range varies from unstitched suit sets, sarees, stoles, and shawls to their very new print collection.