AI Marketing Software Development is the practice of creating software programs that utilize Artificial Intelligence (AI) techniques to enhance marketing efforts. These software programs can analyze consumer data, predict consumer behavior, and automate marketing tasks such as personalization, lead generation, and campaign optimization. The software can also help to optimize and personalize customer journeys, provide a more personalized customer experience, and increase customer retention. By using AI marketing software, companies can automate and optimize their marketing strategies, and thus improve their return on investment (ROI).