Content strategy refers to the strategic planning, production, management, and control of content through different online mediums such as blogs, podcasts, blogs, and social networking sites. The phrase is trendy in web development since the mid-1990s. The popularity of content strategy has waxed and waned over time; however, in the recent past, many companies have made content management a significant part of their business strategy, especially as they expand into international markets. Also, some companies have found a content strategy to be of substantial importance in bringing new clients and customers to their business.