Likes on TikTok play a significant role in gauging the popularity and success of a video. They serve as a form of social proof, indicating that a particular video has resonated with the audience. The higher the number of likes, the more likely it is to grab the attention of users scrolling through the app. When a video receives a substantial number of likes, it is not only deemed more credible, but it also has the potential to go viral and attract even more organic engagement.
